Senior E-Comm Sales & Marketing Specialist (Finance)
As a Senior eCommerce Marketing Specialist with a focus on Amazon, you will play a pivotal role in driving business growth and optimizing marketing strategies across Amazon's platforms. This role demands a deep understanding of Amazon Vendor Services (AVS), DSP conversion strategies, and budget management for STV, Prime Video, OLV, and Blast packages. You will leverage your expertise to enhance brand presence, maximize sales, and deliver measurable results in a highly competitive marketplace.
This role offers the opportunity to work at the forefront of digital marketing innovation, driving impactful campaigns and fostering growth in one of the most dynamic eCommerce environments.Qualifications and Experience
• 3-5+ years of experience in eCommerce, with a strong focus on Amazon account management.
• Proven expertise in Amazon DSP, AVS, and budget management for digital marketing campaigns.
• Proficiency in Google Analytics, Adobe Creative Cloud, and advanced Microsoft Office skills.
• Strong analytical skills with a process-oriented mindset.
• Excellent attention to detail and the ability to manage multiple projects simultaneously.
• Bachelor's degree in Marketing, Communications, or a related field.
Preferred Skills
• Experience in managing large-scale eCommerce accounts with a focus on digital advertising and conversion optimization.
• Background in photography, videography, or graphic design is a plus.
• Familiarity with competitor analysis and eCommerce site navigation optimization.Qualifications and Experience
• 3-5+ years of experience in eCommerce, with a strong focus on Amazon account management.
• Proven expertise in Amazon DSP, AVS, and budget management for digital marketing campaigns.
• Proficiency in Google Analytics, Adobe Creative Cloud, and advanced Microsoft Office skills.
• Strong analytical skills with a process-oriented mindset.
• Excellent attention to detail and the ability to manage multiple projects simultaneously.
• Bachelor's degree in Marketing, Communications, or a related field.
Preferred Skills
• Experience in managing large-scale eCommerce accounts with a focus on digital advertising and conversion optimization.
• Background in photography, videography, or graphic design is a plus.
• Familiarity with competitor analysis and eCommerce site navigation optimization.
- Amazon Platform Management
- Oversee end-to-end product setup on Amazon, ensuring optimal imagery, descriptions, and enhanced brand content.
- Collaborate with Amazon Vendor Services (AVS) to optimize operational efficiency and marketing execution.
- Marketing Campaign Execution:
- Develop and manage Amazon DSP campaigns focusing on conversion and audience consideration.
- Plan and allocate budgets for STV, Prime Video, OLV, and Blast packages to maximize ROI.
- Monitor and adjust strategies based on campaign performance metrics and analytics.
- Sales Growth and Optimization:
- Analyze sales trends and implement strategies to grow and maximize sales across Amazon's ecosystem.
- Collaborate with Amazon's marketing teams to create features that elevate the brand's impression.
- Data-Driven Insights:
- Utilize tools like Google Analytics and Amazon's reporting platforms to measure performance and inform future strategies.
- Stay informed on competitor activities and industry trends to maintain a competitive edge.
- Cross-Functional Collaboration:
- Partner with internal teams, including sales, marketing, and brand management, to align on product launches and promotional strategies.
- Work with external agencies for creative asset development and project execution.
- Amazon Platform Management
- Oversee end-to-end product setup on Amazon, ensuring optimal imagery, descriptions, and enhanced brand content.
- Collaborate with Amazon Vendor Services (AVS) to optimize operational efficiency and marketing execution.
- Marketing Campaign Execution:
- Develop and manage Amazon DSP campaigns focusing on conversion and audience consideration.
- Plan and allocate budgets for STV, Prime Video, OLV, and Blast packages to maximize ROI.
- Monitor and adjust strategies based on campaign performance metrics and analytics.
- Sales Growth and Optimization:
- Analyze sales trends and implement strategies to grow and maximize sales across Amazon's ecosystem.
- Collaborate with Amazon's marketing teams to create features that elevate the brand's impression.
- Data-Driven Insights:
- Utilize tools like Google Analytics and Amazon's reporting platforms to measure performance and inform future strategies.
- Stay informed on competitor activities and industry trends to maintain a competitive edge.
- Cross-Functional Collaboration:
- Partner with internal teams, including sales, marketing, and brand management, to align on product launches and promotional strategies.
- Work with external agencies for creative asset development and project execution.
