HEAD OF CREDIT CARD PROGRAM MANAGEMENT (Finance)
Drive the strategic direction of Credit Card Program initiatives. Responsible for the Credit Card program, ensuring effective implementation through partner banks and internal resources. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety.MINIMUM
- 7+ years of credit card program management experience, including product management, value proposition development, omni-channel marketing, and P&L management.
- Familiarity with retail loyalty programs and integration with external partners
- 5+ years of leadership experience.
- 5+ years division or corporate category management, merchandising or retail operations experience
- Proven ability to project and react to business issues
- Strong oral and written communication skills
- Bachelor's Degree
- Retail management experience
- Retail credit card marketing experience
- Management of internal or external marketing, loyalty, and product delivery resources
- Provide overall strategic guidance and direction of the co-branded credit card program and ensure that strategic initiatives are effectively implemented by leveraging issuing bank partner and internal resources
- Deliver sales, new account targets, customer engagement, loyalty metrics, and profit requirements established for the credit card business unit
- Develop strategies to support the acquisition of credit card customers through digital and in-store properties using an omnichannel approach
- Develop strategic initiatives to drive new credit card account growth for the Kroger enterprise, establishing and maintaining best-in-class status for acquisition, customer engagement, loyalty and program growth
- Innovate new offers, value propositions, and technology to drive overall credit card program
- Fiscal responsibility of credit card portfolio, partnering with finance liaison to create and deliver budgets, projections, and key performance targets
- Collaborate with marketing and loyalty to develop communication tools, customer analytics, financial strategy, and marketing vehicles that support the growth of the credit card program and overall loyalty program
- Manage the relationship with the company's issuing bank to optimize key program elements such as regulatory compliance, technology development, marketing implementation, marketing channel development, customer offer strategies, existing customer marketing and retention, and overall strategic planning
- Manage the network provider relationship, bringing collaborative insights to marketing and loyalty and optimizing network provider resources that support overall loyalty and credit card program growth
- Stay informed on the competitive landscape of credit card marketing, value proposition, customer offers, product and channel functionality and adjust strategies accordingly
- Enhance program and processes to reduce costs, increase efficiency, and improve customer acquisition across all channels.
- Align product strategy to overall Kroger brand strategy
- Communicate and promote initiatives throughout the organization
- Conduct division visits to understand market trends and competition and seek collaborative solutions
- Ensure all KPF team members have a working knowledge of all aspects and functions of KPF and a clear understanding of its alignment with the Our Promise Business Strategy
- Supervise and coach direct reports in the performance of their duties; complete performance reviews and provide feedback to direct reports
- Travel independently to industry meetings and various departments/divisions (approximately 25%)
- Must be able to perform the essential job functions of this position with or without reasonable
