Associate Product Marketing Specialist (Marketing)

Description:

The Associate Marketing Specialist will support Specialty marketing organization through a variety of marketing initiatives, including email campaigns, developing and managing social media content, brand tactics & resources developed to promote and educate healthcare stakeholders. Additionally, this position will assist in the development, execution and measurement of marketing campaigns, unbranded & branded tactics and resources planned to promote and/or educate HCPs and patients on our brands.

Essential Functions:

• Email Campaigns & Social Media: Develop, execute, and monitor email marketing campaigns to drive engagement and program participation; Create and schedule compelling social media posts across platforms to enhance brand presence and awareness; Collaborate with internal cross-functional teams to align messaging with overall marketing strategies.
• Brand Promotional and Educational Projects: Assist in the development and execution of print & digital collateral, ensuring consistency with brand guidelines; Support media planning and execution, including digital advertising and promotional campaigns; Create and edit assets using Adobe Photoshop and InDesign to meet brand standards and project needs; Upload resources into Veeva Vault for Medical, Legal, and Regulatory review and ensure timely approvals.
• Field Sales Collaboration: Assist with communications and presentations of new resources and serve as a point of contact for the field sales team to ensure they have access to the latest assets and materials; Manage promotional inventory, coordinating updates and distribution to sales representatives; Track and report the usage and effectiveness of promotional tools.
• Events & Meetings Support: Participate and assist in the planning and execution of tradeshows, medical conferences, speaker programs, sales meetings, and other events; Coordinate logistics with agencies and vendors such as booth design, marketing materials, cross-functional planning coordination and pre- and post-event communications and follow-ups.
• Promotional Branded & Unbranded Resources Development and Approvals: Manage Veeva submissions, tracking, and review process for multiple marketing materials; Maintain an organized system for tracking the status of all submissions and approvals; Ensure compliance with regulatory, legal and company standards throughout the review process.
• Data & Performance Analysis; Monitor, analyze and report on the performance of marketing campaigns, using data to recommend improvements; Maintain organized records of assets, campaign performance, and promotional resources inventory.
• Financial Responsibilities: Assist marketing director and brand managers on budget and finance reconciliation, and periodic updates & reviews; Assist marketing brand managers on purchase orders requests and reviewing vendors statement of work / invoices and maintaining financial accruals in place to ensure brand(s) stay within budget.

Additional Responsibilities:

• Performs other functions as required or assigned.
• Complies with all company policies and standards.

 

Education:

• Bachelors Degree (BA/BS) Business Administration, Marketing, Finance, Economics and/or Sciences (equivalent experience will be considered in lieu of a degree) - Required

Experience:

• 1 year or more in Experience in an internship program during college in Biotechnology, Pharmaceutical, or other healthcare advertising agency and project management related field.

Skills:

• Ability to communicate succinctly, effectively, and interact with cross-functional teams at different levels in the organization - Advanced
• Creative thinker with a problem-solving mindset, excellent analytical skills and ability to draw insights/derive viable strategic options - Advanced
• Good verbal and written communication skills to effectively convey information to cross-functional stakeholders at different levels across organization - Advanced
• Ability to think ahead and be preemptive of internal issues and to thrive in a fast-paced ever-changing environment, projects and priorities - Intermediate
• Must have discretion with handling confidential or sensitive information - Intermediate

Specialized Knowledge:

• Detailed oriented with strong organizational skills
• Great communication and interpersonal skills with ability to work collaboratively in a team environment
• Experience with digital marketing tools such as email platforms (e.g. Mailchimp, HubSpot) and social media management tools (e.g., Hootsuite, Sprout Social).
• Proficiency in Adobe Creative Suite, particularly Photoshop and InDesign
• Proficiency in Microsoft Office suite (Word, Excel, PowerPoint, Outlook, Teams, SharePoint, OneDrive)
• Familiarity with content management systems (CMS) and understanding of Veeva System is desired

 

Amneal is an Equal Opportunity Employer that does not discriminate on the basis of sex, age, race, color, creed, religion, national origin, sexual orientation, gender identity, genetic information, disability, veteran status, liability for service in the U.S. Armed Forces or any other characteristic protected by applicable federal, state, or local laws.