Analyst Web Analytics (Information Technology)
Job Summary
Job Description
Medline Industries is seeking a curious, passionate, data savvy Analyst with knowledge in web analytics to join the Marketing Analytics Team. If you are an experienced Analyst who loves using web analytics to help drive business growth, this could be the perfect opportunity for you.
The primary focus of this role is to support marketing and ecommerce analysis and optimization efforts. This person will work with teams to build, monitor, analyze and report KPIs, translating business requirements into the appropriate analytics solution. Good interpersonal and influencing skills with ability to engage all levels of the organization is critical to this role. The ideal candidate will have a mix of technical and communication skills.
Responsibilities
Implement and support Tag Management Systems (Google Tag Manager and/or Adobe Launch) with data elements, rules, and third-party tags.
Actively participate in cross-functional initiatives, collaborating with team members to achieve and measure project success. Ensure analytic tagging is developed to support initiatives.
Perform in-depth analysis of ecommerce and marketing efforts from a variety of data sources (web analytics, SAP, etc.) and provide actionable insights on findings.
Analyze and communicate the effectiveness of all Medline sites catalog/content pages, email, PR campaigns, site changes, and marketing initiatives to key stakeholders.
Produce and distribute recurring reporting and ad-hoc analyses.
Create and manage analytic dashboards to measure success for business and marketing key performance indicators.
Lead analytic efforts focused on attribution modeling, A/B and multivariate testing, heat maps, lead tracking, etc.
Education
Bachelor's Degree.
Work Experience
1+ years of Google Tag Manager and/or Adobe Launch experience, including coding knowledge, end-to-end implementation with data layer experience
2+ years of Google Analytics or Adobe Analytics, including website data collection, QA, and tagging
2+ years in digital or social media strategy, analytics, conversion optimization
2+ years of generating reports or dashboards using visualization tools such as Google Data Studio/Looker, Adobe Workspace, or similar
Basic knowledge of SQL for performing data analysis and performance tuning
Proficient in Excel, PowerPoint, and MS Word
Bachelor's Degree in Statistics, Math, Marketing, Computer Science, Economics, Media Sciences, or other related field
Preferred Requirements
Google Optimize or Adobe Target
SAP
JavaScript and HTML
Google Adwords
Power BI and/or Tableau
Benefits - Medline is committed to offering competitive benefits and a variety of choices to best meet the needs of you and your family. For employees scheduled to work at least 30 hours per week, this includes health and well-being, financial fitness, career development, paid time off and more. Employees scheduled to work less than 30 hours per week can participate in the 401(k) plan, access the Employee Assistance Program (EAP), Employee Resource Groups (ERG) and Medline Service Corps. For a more comprehensive list of our benefits, please click here.
Every day, we're focused on building a more diverse and inclusive company, one that recognizes, values and respects the differences we all bring to the workplace. From doing what's right to delivering business results, together, we're better. Explore our Diversity, Equity and Inclusion page here.
Medline Industries, LP is an equal opportunity employer. Medline evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
