Marketing Director (Project Management)

• Must be available 1 weekend day
• Network and Market the community to increase reputation through outreach and events
• Plan, develop, organize, implement, evaluate, and direct the communities' public relations and marketing programs and activities to:
  • Maintain and increase census.
  • Provide the community with information about our programs, services, and practices.
• Develop and maintain written policies and procedures for the release of information concerning residents, employees, and/or the facility, in accordance with Privacy Rules and Regulations.
• Assist department directors in the development and use of marketing and public relations policies and procedures.
• Establish rapport between departments to help staff understand the importance of their role in marketing and public relations programs.
• Review and update marketing and public relations policies and procedures at least annually.
• Assist in the development, implementation, and tracking of customer satisfaction surveys.
• Interpret the communities' policies and procedures for releasing information to employees, residents, family members, visitors, government agencies, etc.
• Ensure public information materials (policy manuals, brochures, info packets) accurately describe the services provided at the facility.
• Organize and implement continuing internal communications through various channels (bulletin boards, newsletters, committee meetings, etc.).
• Schedule and participate in departmental meetings focused on marketing and public relations programs and activities.
• Provide creative support for activity and social services departments in developing resident programs and publications.
• Maintain effective communication with families, residents, and community/civic leaders.
• Participate in community service and civic groups to gather information and seek support for the communities' charitable activities.
• Contact news media when new programs or promotions are implemented that benefit both the facility and the community.
• Keep the Executive Director informed of noteworthy media accounts (newspaper, radio, TV) that may affect the facility.
• In case of emergencies, establish a public relations area to ensure the accurate release of information.
• Assist department directors in planning and scheduling in-service training, on-the-job training, and orientation programs related to marketing and public relations activities.
• Create and maintain an atmosphere of warmth, personal interest, and positive emphasis, ensuring a calm environment throughout the facility.
• Keep the model apartment up to date, and the community ready for visitors.
• Communicate with interdepartmental to ensure a smooth transition of perspective families.
• Communicate with Maintenace and keep record of all rent ready apartments daily
• Communicate with all regional support and directors with updates on census and building needs
• Prepare a departmental operating budget for approval by the Administrator and allocate resources for facility programs and activities.
• Serve on various facility committees as directed by the Administrator.
• Maintain confidentiality of all resident care information, including protected health information.
• Report any known or suspected unauthorized disclosure of protected health information.
• Interpret resident rights to residents, family, and staff as needed.

Supervisory Requirements

• This position may include supervisory responsibilities.

Qualification Education and/or Experience

• Minimum: 2-3 years of sales experience, preferably in a healthcare setting.
• Bachelor's Degree a plus

Language Skills

• Ability to read, analyze, and interpret business periodicals, professional journals, technical procedures, and governmental regulations.
• Ability to write reports, business correspondence, and procedure manuals.
• Ability to effectively present information and respond to questions from managers and employees.
• Ability to communicate effectively and build rapport with prospects in different media avenues

Mathematical Skills

• Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.

Reasoning Ability

• Ability to solve practical problems and address a variety of concrete variables in situations with limited standardization.
• Ability to interpret various instructions (written, oral, diagram, or schedule form).

Certificates, Licenses, Registrations

• Proficiency in Microsoft Suite products is required.

Physical Demands

• Ability to occasionally lift and/or move up to 25 pounds.
• Prolonged use of a desktop or laptop computer.
• Regularly required to sit, stand, walk, talk, read, or hear.
• Frequent use of office equipment (copier, scanner, fax, phone, calculator).
• May assist in helping residents during emergencies.

Work Environment

• The noise level in the work environment is usually low to moderate.

Additional Information

• Management reserves the right to assign or reassign duties and responsibilities as needed.
• This job description outlines the general nature and level of work involved but is not a comprehensive list of all duties or skills required.