Network and Market the community to increase reputation through outreach and events
Plan, develop, organize, implement, evaluate, and direct the communities' public relations and marketing programs and activities to:
Maintain and increase census.
Provide the community with information about our programs, services, and practices.
Develop and maintain written policies and procedures for the release of information concerning residents, employees, and/or the facility, in accordance with Privacy Rules and Regulations.
Assist department directors in the development and use of marketing and public relations policies and procedures.
Establish rapport between departments to help staff understand the importance of their role in marketing and public relations programs.
Review and update marketing and public relations policies and procedures at least annually.
Assist in the development, implementation, and tracking of customer satisfaction surveys.
Interpret the communities' policies and procedures for releasing information to employees, residents, family members, visitors, government agencies, etc.
Ensure public information materials (policy manuals, brochures, info packets) accurately describe the services provided at the facility.
Organize and implement continuing internal communications through various channels (bulletin boards, newsletters, committee meetings, etc.).
Schedule and participate in departmental meetings focused on marketing and public relations programs and activities.
Provide creative support for activity and social services departments in developing resident programs and publications.
Maintain effective communication with families, residents, and community/civic leaders.
Participate in community service and civic groups to gather information and seek support for the communities' charitable activities.
Contact news media when new programs or promotions are implemented that benefit both the facility and the community.
Keep the Executive Director informed of noteworthy media accounts (newspaper, radio, TV) that may affect the facility.
In case of emergencies, establish a public relations area to ensure the accurate release of information.
Assist department directors in planning and scheduling in-service training, on-the-job training, and orientation programs related to marketing and public relations activities.
Create and maintain an atmosphere of warmth, personal interest, and positive emphasis, ensuring a calm environment throughout the facility.
Keep the model apartment up to date, and the community ready for visitors.
Communicate with interdepartmental to ensure a smooth transition of perspective families.
Communicate with Maintenace and keep record of all rent ready apartments daily
Communicate with all regional support and directors with updates on census and building needs
Prepare a departmental operating budget for approval by the Administrator and allocate resources for facility programs and activities.
Serve on various facility committees as directed by the Administrator.
Maintain confidentiality of all resident care information, including protected health information.
Report any known or suspected unauthorized disclosure of protected health information.
Interpret resident rights to residents, family, and staff as needed.
Supervisory Requirements
This position may include supervisory responsibilities.
Qualification Education and/or Experience
Minimum: 2-3 years of sales experience, preferably in a healthcare setting.
Bachelor's Degree a plus
Language Skills
Ability to read, analyze, and interpret business periodicals, professional journals, technical procedures, and governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to effectively present information and respond to questions from managers and employees.
Ability to communicate effectively and build rapport with prospects in different media avenues
Mathematical Skills
Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
Reasoning Ability
Ability to solve practical problems and address a variety of concrete variables in situations with limited standardization.
Ability to interpret various instructions (written, oral, diagram, or schedule form).
Certificates, Licenses, Registrations
Proficiency in Microsoft Suite products is required.
Physical Demands
Ability to occasionally lift and/or move up to 25 pounds.
Prolonged use of a desktop or laptop computer.
Regularly required to sit, stand, walk, talk, read, or hear.
Frequent use of office equipment (copier, scanner, fax, phone, calculator).
May assist in helping residents during emergencies.
Work Environment
The noise level in the work environment is usually low to moderate.
Additional Information
Management reserves the right to assign or reassign duties and responsibilities as needed.
This job description outlines the general nature and level of work involved but is not a comprehensive list of all duties or skills required.